In this episode of Founders Future, with host Milan Kohut, we dive into the entrepreneurial journey of Andres Herrero. Andres opens up about the origins of his multi-million dollar e-commerce brand, Sydney Sock Project, which started as a simple university side hustle and evolved into a social enterprise that has donated nearly $700,000 to charity. He provides a masterclass in scaling an e-commerce business, detailing the critical infrastructure and team-building stages from $30k to over $500k per month, and shares the pivotal mental shift that allowed him to scale his Meta ad spend fearlessly.

Andres also discusses his passion for coaching other e-commerce founders through Ecommerce Equation, where he helps them overcome common bottlenecks and accelerate their growth. He gets incredibly candid about the often-overlooked challenges of entrepreneurship, including the loneliness of being a founder and the internal mental battles that can be the biggest barrier to success. The conversation concludes with Andres’s ambitious goals for the future and the powerful advice he’d give his younger self: to invest in coaching and surround himself with smarter people sooner.