Scope Shift

Scaling with Purpose: How Values Build Stronger Ep5


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In this episode of The GoBeyond SEO Show, Brian Saemann sits down with Chris Rothenberg, Co-Founder of Beyond Blue Media—a full-service digital marketing agency known for its radical transparency and mission-driven approach to client success.

🎯 What You'll Learn:

✅ Why radical transparency is the cornerstone of Beyond Blue Media's client relationships

✅ How value alignment and knowing your “why” can transform agency-client partnerships

✅ The importance of systems, processes, and EOS (Entrepreneurial Operating System) in agency growth

✅ How to scale intentionally without compromising mission or employee well-being

✅ How AI can be embraced as a tool to empower employees, not replace them

🧠 Guest Spotlight:

Chris Rothenberg – Co-Founder, Beyond Blue Media Chris brings a COO’s mindset to agency leadership, blending operational excellence with a deep commitment to purpose-driven marketing. Beyond Blue Media partners with companies that aim to create local and generational impact through business—not just profit.

🔗 Website: wearebeyondbluemedia.com 🔗 Connect with Chris on LinkedIn: linkedin.com/in/chris-rothenberg 🔗 Connect with his Co-Founder on LinkedIn: linkedin.com/in/travis-buck

🔍 Topics Covered:

✅ From local startup to scalable agency: how Beyond Blue Media evolved its systems and vision

✅ How to qualify the right clients based on values, not just budgets

✅ The power of partnerships, trust, and long-term thinking in digital marketing

✅ Why bad marketing can kill a bad product—and how Beyond Blue avoids that trap

✅ How AI is being adopted to enhance, not replace, human creativity

✅ Boundaries, expectations, and leadership lessons every agency owner needs to hear

📌 Resources & Links:

Boulder SEO Marketing:

Chris Raulf: https://www.chrisraulf.com

👍 Like, comment, and subscribe for more expert insights on digital marketing, agency leadership, and ethical growth strategies.

#RadicalTransparency #AgencyLeadership #DigitalMarketing #ChrisRothenberg #BeyondBlueMedia #BrianSaemann #GoBeyondSEO #AIinMarketing #EOS #PurposeDrivenBusiness


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Scope ShiftBy Brian Saemann