Who is your brand? Yes. Who? What feeling are you inspiring in your customers and perspective customers? Is it intentional or unintentional? Learn how to build a brand persona and tell your unique story in this episode of The Fifth Pallet Almost Killed Me.

You have an idea? Or even an existing business but don’t know how to move forward in a 'sure' way? There are steps to get you to put it out there with confidence. Listen to this episode!

Heather K. Terry is a New York City area CPG consultant, speaker and entrepreneur who has had her own companies and worked with many different brands. In the Fifth Pallet Almost Killed Me, she recounts her experiences in business from knowing absolutely nothing to becoming an industry expert and brings on guests from all areas of the consumer packaged goods industry.