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On Cosmic Confluence with host Sana, Michelle Houston—co-founder of To Be Honest Beverage Co.—breaks down how to grow a conscious, product-led startup without burning out. We unpack the tension between stillness and scale, why “less is more” is a competitive advantage, and how authentic, mission-driven marketing builds durable brands. Michelle shares practical ways to cut noise, design systems that protect deep work, and create inclusive beverage rituals with non-alcoholic, functional alternatives. If you’re building, leading, or reinventing, this conversation gives you direct, usable strategies for mental health, focus, and sustainable business growth
Michelle Houston is a behavior-change and healthy-habits coach turned founder. As co-founder of To Be Honest Beverage Co., she’s redefining intentional drinking with non-alcoholic, functional spirit alternatives while championing systems, integrity, and alignment in early-stage growth.
Build from stillness: growth that lasts starts with clarity and alignment, not speed.
Less is more: reduce channels, contractors, tools, and inbox noise to focus on the few levers that move the business.
Systems over discipline: schedule deep work, live by your calendar, and remove barriers so important work happens without relying on motivation.
Plan, then adapt: map priorities the night before; accept that not every plan will be perfect and drop the guilt.
Protect creator hours: do low-energy tasks (like email) later; guard mornings for strategy and creative work.
Redefine “wellness”: prioritize free or low-cost pillars—sleep, sunlight, movement, whole foods, relationships—before chasing trends.
Intentional consumption: offer inclusive rituals with non-alcoholic options that keep the social experience without unwanted after-effects.
Authentic brands win long-term: integrity and mission create alignment, retention, and resilience beyond short-term hype.
Founders’ reality: early stages are testing and overwhelm; step back, prioritize, and design a lifestyle you can sustain now—not “after the next milestone.”
Legacy thinking: stay true to the original mission as products and mediums evolve to avoid drift and failure.
Website: tobehonestbev.com
Want to be a guest on Cosmic Confluence? DM on PM - Send me a message on PodMatch
DM Me Here: https://www.podmatch.com/hostdetailpreview/avik
Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on:
Mental Health & Emotional Well-being
Mindfulness & Spiritual Growth
Holistic Healing & Conscious Living
Trauma Recovery & Self-Empowerment
With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.
Subscribe and be part of this healing journey.
Contact
Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity.
CHECK PODCAST SHOWS & BE A GUEST:
OUR SERVICES
STAY TUNED AND FOLLOW US!
SHARE YOUR REVIEW
Because every story matters and yours could be the one that lights the way!
#podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness
By Avik Chakraborty & SanaOn Cosmic Confluence with host Sana, Michelle Houston—co-founder of To Be Honest Beverage Co.—breaks down how to grow a conscious, product-led startup without burning out. We unpack the tension between stillness and scale, why “less is more” is a competitive advantage, and how authentic, mission-driven marketing builds durable brands. Michelle shares practical ways to cut noise, design systems that protect deep work, and create inclusive beverage rituals with non-alcoholic, functional alternatives. If you’re building, leading, or reinventing, this conversation gives you direct, usable strategies for mental health, focus, and sustainable business growth
Michelle Houston is a behavior-change and healthy-habits coach turned founder. As co-founder of To Be Honest Beverage Co., she’s redefining intentional drinking with non-alcoholic, functional spirit alternatives while championing systems, integrity, and alignment in early-stage growth.
Build from stillness: growth that lasts starts with clarity and alignment, not speed.
Less is more: reduce channels, contractors, tools, and inbox noise to focus on the few levers that move the business.
Systems over discipline: schedule deep work, live by your calendar, and remove barriers so important work happens without relying on motivation.
Plan, then adapt: map priorities the night before; accept that not every plan will be perfect and drop the guilt.
Protect creator hours: do low-energy tasks (like email) later; guard mornings for strategy and creative work.
Redefine “wellness”: prioritize free or low-cost pillars—sleep, sunlight, movement, whole foods, relationships—before chasing trends.
Intentional consumption: offer inclusive rituals with non-alcoholic options that keep the social experience without unwanted after-effects.
Authentic brands win long-term: integrity and mission create alignment, retention, and resilience beyond short-term hype.
Founders’ reality: early stages are testing and overwhelm; step back, prioritize, and design a lifestyle you can sustain now—not “after the next milestone.”
Legacy thinking: stay true to the original mission as products and mediums evolve to avoid drift and failure.
Website: tobehonestbev.com
Want to be a guest on Cosmic Confluence? DM on PM - Send me a message on PodMatch
DM Me Here: https://www.podmatch.com/hostdetailpreview/avik
Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on:
Mental Health & Emotional Well-being
Mindfulness & Spiritual Growth
Holistic Healing & Conscious Living
Trauma Recovery & Self-Empowerment
With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.
Subscribe and be part of this healing journey.
Contact
Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity.
CHECK PODCAST SHOWS & BE A GUEST:
OUR SERVICES
STAY TUNED AND FOLLOW US!
SHARE YOUR REVIEW
Because every story matters and yours could be the one that lights the way!
#podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness