Booked & Branded

Scaling with Strategy — Facebook Ads & Freedom with Fuad


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In today’s episode, I’m joined by Fuad (@abnormalfuad) — a Facebook Ads strategist and full-time digital nomad helping brands grow online while living life on his terms. We dive into what actually makes ads perform in 2025, how he built a location-free business, and practical tips for anyone starting or scaling a service-based biz.

✨ Inside the episode:

  • Fuad’s journey from the 9–5 to running a remote ads agency

  • The anatomy of a high-converting ad in 2025

  • How to test, tweak, and optimise campaigns for real results

  • Common mistakes + easy wins for better performance

  • How to find clients and keep them long-term

  • What freedom really means — and how he structures his days around it
  • 🔗 Follow Fuad on Instagram: @abnormalfuad

    ✨ Need a high-converting website, branding that actually feels like you, or strategy support to build your dream biz?

    Visit elliejane-creative.com or flick me a DM at @ellie_jane_creative — let’s bring your vision to life.

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    Booked & BrandedBy Ellie Jane Creative