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Scaling Your Brand Without a Marketing Agency – Alex Sheridan
Never Been Promoted Podcast with Thomas Helfrich
Alex Sheridan shares his expertise on shifting away from traditional marketing agencies and building internal content teams that create authentic, high-performing digital content. As the founder of Impaxs, Alex is helping businesses take control of their messaging, scale their content, and drive engagement through in-house strategies.
About Alex Sheridan:
Alex Sheridan is the founder and CEO of Impaxs, a company dedicated to helping businesses transition from outsourced marketing to in-house content creation. Starting his journey by posting LinkedIn videos in 2019, Alex quickly realized the power of inbound content marketing. With a background in sales and entrepreneurship, he has built a company that empowers brands to develop their own content strategies while reducing reliance on external agencies.
In this episode, Thomas and Alex discuss:
Why Businesses Should Say Goodbye to Marketing Agencies
Alex breaks down the inefficiencies of traditional marketing agencies and explains why businesses should focus on building internal teams that understand their voice, brand, and audience.
How to Create High-Impact Content In-House
Scaling content doesn’t have to mean hiring an expensive team. Alex discusses strategies for leveraging existing employees, outsourcing smartly, and integrating AI to enhance content production.
The Future of Marketing and AI’s Role in Content Creation
AI is reshaping content marketing, but it’s not replacing human creativity. Alex explores how AI can be used effectively as a tool for content planning, writing, and automation while keeping authenticity intact.
Key Takeaways:
Marketing Agencies Often Lack Brand Alignment
Many companies feel disconnected from their marketing agencies. Alex explains how businesses can take control of their content to build stronger relationships with their audience.
Content is a Skill That Can Be Developed Internally
Creating high-quality content isn’t just for marketing pros. Alex shares how companies can train employees, use AI strategically, and streamline content creation for better engagement.
AI is a Content Accelerator, Not a Replacement for Creativity
Alex highlights how businesses can use AI to scale their content without losing authenticity, making the process faster and more efficient while maintaining brand integrity.
“If you outsource all your content, you’re outsourcing your voice. Build it in-house, and you own your brand’s future.” — Alex Sheridan
CONNECT WITH ALEX SHERIDAN:
Website: https://www.impaxs.com
LinkedIn: https://www.linkedin.com/in/alexbsheridan/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn:
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
View all episodes
By Thomas HelfrichNever Been Promoted Podcast with Thomas Helfrich
Alex Sheridan shares his expertise on shifting away from traditional marketing agencies and building internal content teams that create authentic, high-performing digital content. As the founder of Impaxs, Alex is helping businesses take control of their messaging, scale their content, and drive engagement through in-house strategies.
About Alex Sheridan:
Alex Sheridan is the founder and CEO of Impaxs, a company dedicated to helping businesses transition from outsourced marketing to in-house content creation. Starting his journey by posting LinkedIn videos in 2019, Alex quickly realized the power of inbound content marketing. With a background in sales and entrepreneurship, he has built a company that empowers brands to develop their own content strategies while reducing reliance on external agencies.
In this episode, Thomas and Alex discuss:
Why Businesses Should Say Goodbye to Marketing Agencies
Alex breaks down the inefficiencies of traditional marketing agencies and explains why businesses should focus on building internal teams that understand their voice, brand, and audience.
How to Create High-Impact Content In-House
Scaling content doesn’t have to mean hiring an expensive team. Alex discusses strategies for leveraging existing employees, outsourcing smartly, and integrating AI to enhance content production.
The Future of Marketing and AI’s Role in Content Creation
AI is reshaping content marketing, but it’s not replacing human creativity. Alex explores how AI can be used effectively as a tool for content planning, writing, and automation while keeping authenticity intact.
Key Takeaways:
Marketing Agencies Often Lack Brand Alignment
Many companies feel disconnected from their marketing agencies. Alex explains how businesses can take control of their content to build stronger relationships with their audience.
Content is a Skill That Can Be Developed Internally
Creating high-quality content isn’t just for marketing pros. Alex shares how companies can train employees, use AI strategically, and streamline content creation for better engagement.
AI is a Content Accelerator, Not a Replacement for Creativity
Alex highlights how businesses can use AI to scale their content without losing authenticity, making the process faster and more efficient while maintaining brand integrity.
“If you outsource all your content, you’re outsourcing your voice. Build it in-house, and you own your brand’s future.” — Alex Sheridan
CONNECT WITH ALEX SHERIDAN:
Website: https://www.impaxs.com
LinkedIn: https://www.linkedin.com/in/alexbsheridan/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn:
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System