In today’s podcast we spoke to Katheryn Hunt who is the owner of Grow Marketing Agency. It has been a nine-year journey of growing her business to what it is today. However, when Katheryn first started her business, it was not a marketing agency. With her background in business, she worked with corporate organizations all over the country and developed a passion of wanting to help businesses grow. In doing this she also wanted to do it in a way that she could be with her family and be present. So, when she started it was a lot of consulting with one-on-one attention. Her business was built on best practices which applied to all the industries she was working with. Once the market began to shift, however, she worried that her customers could use all the things she had been teaching them, but only if they themselves had customers. This gave Katheryn the idea of digital marketing, which became even more relevant during the pandemic.

As she began heading in this direction, she realized it was going to take a team to help her business grow. And being a people person, she wanted it to be a “people business.” Having a connection with her customers is what motivates her so finding the right team required a lot of trust. She doesn’t just hire people that are talented in their field. She hires people with core values such as integrity and character.

She believes that even in the digital realm we are connected. And as a business owner she never wanted to ever get disconnected by being in a leadership role as owner. Creating experiences and a team who is excited about sharing those experiences is most important in helping both her team and business grow successfully.

Key Takeaways:

“Effective marketing is really about connecting the most current form of communication to a customer.”-Katheryn Hunt

“Slow is fast and fast is smooth.”-Tabetha Sheaver