04.26.2019 - By Nathan Hirsch
Email marketing is the act of sending a commercial message to a group of people using email with the goal to develop relationships with potential customers and/or clients. Marc Mawhinney, the owner of the Facebook group called The Coaching Jungle and founder of Natural Born Coaches, specializes in helping coaches get more clients and scale their businesses through organic marketing strategies such as email marketing. Marc dives into email marketing and its vital components, highlighting the importance of daily emails and having a call to action. He also touches on coaching and setting up a criteria for your ideal client.