With the birth of smartphones and the internet, marketing has become much easier. Animation and internet marketing how-to expert Ray Karpuska creates high converting sales videos for digital businesses and entrepreneurs. Having worked for a number of big names including Russell Brunson, Ray shares how he’s scaling businesses using videos. Everyone can make videos today with the ease of technology, but only a few can teach you how to make content that has good substance. In this episode, he explains what makes a good marketer, what makes a good story, and how that story can be told via the three kinds of videos in a way that resonates with a bigger audience.