How do you know when your company is no longer in‘startup’mode? When does your team need project management more than product management?    Craig Sturgis, VP of Product at SmarterHQ, was a part of the company’s founding team, before he left, did his own thing, and came back to take the company from startup to scale up. It was at this inflection point where Craig realized one impactful thing - in order to grow the company and improve the product, the focus needed to shift.    In this episode, Christian and Anna discuss how each team in the organization from customer success to development can work together to best solve customers’ pain points. Craig also shares tactics on how to apply learnings cross-departmentally. Plus, you’ll learn what modern product management is and how to implement it into your organization.

• Connect with Craig
• Learn more about SmarterHQ
• Connect with Christian
• Connect with Anna
• Learn more about Innovatemap

Past Episodes Referenced: 

• The Real Definition of a Product Manager | Marty Cagan
• Navigating a Complex Product Roadmap to Launch | Jeremy Leventhal
• Connecting the Product Dots by Looking Backwards | Dan Hanrahan

Resources Mentioned: 

• Inspired: How to Create Products Customers Love
• Pendo
• Do Things That Don’t Scale: Paul Graham
• The Design Way: Intentional Change in an Unpredictable World by Harold G. Nelson and Erik Stolterman
• Erika Hall