Welcome back!

On today’s episode we talk about private equity on YouTube, it’s implications on the creator economy, and what or even if there are alternative, have a watch or listen and let us know your thoughts on the topic! 🙂

And as always, thanks for watching and listening! ❤️

WOW WOW WOW!

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Cyberduck: https://cyberduck.io

Episode Chapters

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0:00 One Battle After Another Movie Review 🍿

0:58 Todays Topics!

1:28 Victor’s Home Recording Struggles

4:10 What is Private Equity on YouTube? 💰

4:40 The Private Equity Model: Selling a Stake to Get Funding and Support

6:22 Followers Don’t Matter: The EBITDA ($100k Earnings) Minimum Requirement

7:31 Veritasium’s Success with PE vs. Donut Media

9:49 Scaling Yourself: Linus Media Group (Building In-House) vs. PE

11:46 The “Key Person Problem”: Why Scaling Hosts is Necessary (MKBHD, Hot Ones)

15:20 Three Waves of Creator Business: Closet, Media Company, and Private Equity

18:38 The Danger of PE Leading to Creative “Look-Alikes” (Electrify & Blender Farm)

23:46 The A24 Approach for YouTube Creators? (W24)

25:07 WOW WOW WOWs: Apple Music’s new Spotify Library Transfer Feature 🎶

26:48 Cool Tool: CyberDuck for Super-Fast Cloud Storage Transfers (Google/OneDrive)

About WOW Happens

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This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

Find out all there is right here: https://www.wowhappens.fm

Find us wherever you consume your favorite podcasts:

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YouTube: https://www.youtube.com/@wowhappenspodcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm