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After starting his career as a neonatal intensive care nurse, Ben Lai made a bold move - swapping the ward for the world of sales.

It wasn’t a straight line. He spent years honing his skills in corporate environments and client-facing roles before finally discovering his calling: helping introverted business owners sell with confidence.

Now, as the founder of Sales Ethos, Ben combines empathy, ethics, and strategy to train leaders who often feel out of place in the sales world.

In this episode of scalr sagecast, we chat about:

• The mindset shift that helped Ben find his calling.
• Why introverts can be exceptional salespeople - once they flip the script.
• The biggest mistakes Ben sees new founders make when trying to “sell”.
• How business owners can overcome fear, imposter syndrome and mindset blocks.

Whether you hate selling, avoid the word “sales” entirely, or just want to make your business more sustainable, this episode will give you a fresh lens and a few practical takeaways to boot.

The scalr sagecast is proudly brought to you by scalr, a recruitment and talent advisory business headquartered in Melbourne, Australia.

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