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Scarcity & The Fear of Missing Out| Influencing Magically | Results Show S02E07
In this episode of Influencing Magically, David and Pete explore one of the most powerful psychological drivers of human behavior: scarcity. If you've ever procrastinated on a purchase only to miss out—or used limited-time offers in your business—this is your rule. Discover how 50% of your audience may never act unless they believe something valuable is about to disappear. It’s time to unlock the fear of missing out (FOMO) and put it to work—ethically, effectively, and magically.
Whether you're an NLP fan, a business leader, or a persuasive communicator, this episode explains why scarcity works, who it works on, and how to use it without losing your credibility.
00:00 - 01:10 – Welcome & Why Scarcity Matters
Why 50% of your customers might not act unless there’s a reason to act now.
01:10 - 04:23 – The Psychology of Scarcity and Meta Programs
Understanding judgers vs. perceivers, and why “keeping options open” means people don’t decide.
04:24 - 06:40 – Online Sales, Deadlines & Scarcity in Action
How Jeff Walker’s product launch formula reveals two key buying spikes—and why deadlines are crucial.
06:40 - 10:05 – Gold, Bitcoin & Perceived Value
Why people believe in scarcity even when it’s constructed—and how this perception drives up value.
10:05 - 13:39 – Human Nature, Competition & The Tragedy of the Commons
From medieval grazing lands to modern marketing, we explore the deeper instincts behind FOMO.
13:40 - 14:50 – Final Thoughts & Series Wrap-Up Teaser
All six principles now complete—get ready for the final episode where we tie everything together.
This isn’t just theory—it’s about real behavior. If you’ve got great products, ideas, or services but people aren’t acting, scarcity could be the missing ingredient. You'll also learn the ethical limits of using scarcity, and how to avoid losing trust. It’s not about pressure—it’s about presenting real value… in a timely way.
Keywords: scarcity in sales, FOMO marketing, Cialdini scarcity principle, fear of missing out, buying behavior psychology, online launch strategies, NLP scarcity, influence triggers
Hashtags: #Scarcity #InfluencingMagically #FOMO #SalesPsychology #NLP #Cialdini #Persuasion #TheResultShow
Hosted on Acast. See acast.com/privacy for more information.
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By David ShephardIn this episode of Influencing Magically, David and Pete explore one of the most powerful psychological drivers of human behavior: scarcity. If you've ever procrastinated on a purchase only to miss out—or used limited-time offers in your business—this is your rule. Discover how 50% of your audience may never act unless they believe something valuable is about to disappear. It’s time to unlock the fear of missing out (FOMO) and put it to work—ethically, effectively, and magically.
Whether you're an NLP fan, a business leader, or a persuasive communicator, this episode explains why scarcity works, who it works on, and how to use it without losing your credibility.
00:00 - 01:10 – Welcome & Why Scarcity Matters
Why 50% of your customers might not act unless there’s a reason to act now.
01:10 - 04:23 – The Psychology of Scarcity and Meta Programs
Understanding judgers vs. perceivers, and why “keeping options open” means people don’t decide.
04:24 - 06:40 – Online Sales, Deadlines & Scarcity in Action
How Jeff Walker’s product launch formula reveals two key buying spikes—and why deadlines are crucial.
06:40 - 10:05 – Gold, Bitcoin & Perceived Value
Why people believe in scarcity even when it’s constructed—and how this perception drives up value.
10:05 - 13:39 – Human Nature, Competition & The Tragedy of the Commons
From medieval grazing lands to modern marketing, we explore the deeper instincts behind FOMO.
13:40 - 14:50 – Final Thoughts & Series Wrap-Up Teaser
All six principles now complete—get ready for the final episode where we tie everything together.
This isn’t just theory—it’s about real behavior. If you’ve got great products, ideas, or services but people aren’t acting, scarcity could be the missing ingredient. You'll also learn the ethical limits of using scarcity, and how to avoid losing trust. It’s not about pressure—it’s about presenting real value… in a timely way.
Keywords: scarcity in sales, FOMO marketing, Cialdini scarcity principle, fear of missing out, buying behavior psychology, online launch strategies, NLP scarcity, influence triggers
Hashtags: #Scarcity #InfluencingMagically #FOMO #SalesPsychology #NLP #Cialdini #Persuasion #TheResultShow
Hosted on Acast. See acast.com/privacy for more information.