From Cabbage Patch Kids, to Tickle Me Elmo, Beanie Babies, and dozens of other products along the way, companies use scarcity to make cheap toys more valuable than diamonds. In this episode, Steve discusses why people always want what they can't have.

Scarcity: Why People Want What They Can't Have

Ever wonder why misunderstandings are so common? Or why conflict often spins out of control? Curious about the secret to marital bliss? Want to become a more powerful communicator? Using research, humor, and personal storytelling, Professor Steven Fuller shares practical communication skills to improve your interpersonal relationships.

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Scarcity: Why People Want What They Can't Have

Scarcity: Why People Want What They Can't Have

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