In this episode of Founders, Future, host Jae Encarnacion sits down with Matt Marciante, founder of Pretty Decent Marketing, who’s flipping the script on traditional agencies with his anti-agency approach. After burning tens of thousands on ineffective agency retainers for his own footwear brand, Matt took marketing into his own hands—mastering email, paid ads, and CRO to save his business. Now, he helps early-stage founders avoid the same pitfalls by offering holistic, sustainable marketing strategies that deliver immediate results (unlike the "60–90 day wait" myth perpetuated by most agencies).

Matt shares how his full-stack retainer model empowers founders to build customer journeys that actually convert, leveraging tools like Klaviyo to turn data into actionable insights. He also breaks down his scaling roadmap: from adding creative talent to cracking predictable lead generation—proving that "pretty decent" marketing (done right) can transform struggling brands into thriving businesses.