As scary as it is, most dealers believe that review manipulation isn't a big deal and don't realize the implications with incentivizing reviews. There are many forms of review manipulation but today we will talk specifically about dealers who chose to compensate their customers with prizes, gift cards or other forms of "appreciation" for writing a review. 

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If you want to unlock episodes that show you step-by-step how and why Colin recruits, trains and builds some of the best performing BDCs in the US, consider becoming a paid subscriber for a BDC blueprint. Here are just a few of the episodes that give you a blueprint to building a sustainable and profitable Business Development Center in your store or group:

"The power of a live TO" - how to instantly save 4-6+ car deals per rep per month in your BDC. 

Recruiting strategies - who to look for, how to write ads and a unique twist on the application process designed to evaluate potential new hires ability to communicate with your customers in a way that's been described by dealers' as "brilliant" 

Compensation in the BDC - how to pay your reps and for what activities as well as what activates NOT to pay for!

Your BDC doesn't "DB" - I can show you in 60 seconds that your BDC is not developing any business and is simply selling the lowest of the low hanging fruit. In this episode you will learn how to install a process in your BDC to empower your reps to put an additional 2-4 car deals out a month per rep. 

BDC Accountability Hacks - how using either a traditional whiteboard or digital "Go Green Board" will transform the way your BDC is run. This will allow you and anyone else to view, on demand, real time BDC stats that empower your BDC Director or Manager to intervene with BDRs who are struggling to make course corrections in real time. No more waiting until the end of the day, week or even worse, month to realize your BDRs aren't producing the way you'd like. 

"CRM Opt-Out" - Your sales floor isn't using your CRM in harmony with your BDC, and it's costing car deals. 

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Whether you have your BDC, sales floor or a hybrid working leads and phone ups, BDC Colin can analyze your process, make recommendations on how you can sell more cars, assess the sustainability of your team members, provide one time or ongoing training and coaching both in a classroom group environment and one on one, help your BDM or BDD by installing tools and metrics to hold your team accountable, or have an open-house recruiting event for your sales floor or BDC, Call BDC Colin to schedule your onsite dates 708–733-5463 or 708-RED-LINE. BDC Colin works with all NEW unit OEMs