👻 It’s Halloween, and while the season is full of spooky fun, nothing is scarier for an attraction than a poorly designed buyer journey. In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, uncovers the terrifying impact of not optimizing your guest’s buying experience and how it could be costing your attraction revenue, guest satisfaction, and long-term loyalty.

In this session, Sondra explores:

• Cart Abandonment Nightmares: Why 70% of buyers abandon their carts and the top reasons why guests hesitate to complete their purchase.
• Confusing Buyer Journeys: How a poorly structured checkout process leaves guests frustrated, confused, and less likely to return.
• Spikes in Revenue: How attractions that implement seamless, integrated buyer journeys see a 30-40% increase in total cart spend.
• Transparency & Trust Issues: The hidden cost of unclear pricing, missing upsells, and a lack of purchase flexibility.
• Fixing the Fear Factor: Steps you can take right now to map out your guest’s buying journey, improve the checkout process, and maximize revenue.

If your attraction isn’t making it easy and intuitive for guests to book tickets, add-on experiences, and manage their purchases, you could be scaring away more than just ghosts! Tune in to learn how to make your buyer journey seamless, stress-free, and profitable.

Connect with Sondra Shannon to learn more about Gatemaster’s role in optimizing buyer journeys: https://www.linkedin.com/in/sondrashannon/

🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4