Today, we are continuing our dive into social and talking about scheduling social for your online store. Although these tools and strategies will certainly are help you by saving you time (and possibly money), there is more to an effective strategy than mass numbers of shares and simply repurposing your content.

To help us with this, I have invited Amber Turrill, a marketing consultant who helps online stores with their social strategy. She brings us some thoughts of what it means to ensure your social scheduling is working for you, not against you. So let’s move into today’s podcast and our chat with Amber.