Today, we are continuing our dive into social and talking about scheduling social for your online store. Although these tools and strategies will certainly are help you by saving you time (and possibly money), there is more to an effective strategy than mass numbers of shares and simply repurposing your content. To help us with this, I have invited Amber Turrill, a marketing consultant who helps online stores with their social strategy. She brings us some thoughts of what it means to ensure your social scheduling is working for you, not against you. So let’s move into today’s podcast and our chat with Amber.

We chatted about:

* What we mean by scheduling your social

* How scheduling your social may differ when doing it for your online store vs. a non-eCommerce site or blog

* Some unique strategies specifically for online stores

* How to take care when using these tools to avoid redundancy and losing personalization

* Whether you should take advantage of all social platforms when using scheduling tools

* Some of Amber’s favorite scheduling tools

Here are some other podcast episodes that talk about social and your online store:

Instagram vs. Pinterest for Online Shop Owners and Retailers

Using Social Media to Sell the Right Way with Mack Collier

Twitter for Online Retailers with Dustin Stout

The Combined Power of Sales Funnels and Facebook for Your Online Store

How to Manage Customer Relationships on Twitter with Gini Dietrich

Thanks to Our Podcast Sponsor: Bluehost

Transcript

You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 93 July 24 2017

Bob Dunn: Hey Amber, welcome back to the show.

Amber Turrill: Hello, Bob. How you doing?

Bob: Good. I can’t believe you’re going to be in the line up here. I’ve been talking to people who have been on more than once. We’re going to do this thing like Saturday Night Live. When you get to number five, I don’t know if you’ll get a special podcast jacket or something.

Amber: Oh my God.

Bob: You get to hang around in this special podcast room online or something.

Amber: I want a special podcast jacket, and a special podcast room invite. That’s way too exciting. That’s more excitement than I can take right now, Bob.

Bob: Yeah, really. We would just kind of sit around, sip on virtual brandy and all of that stuff.

Amber: Virtual Courvoisier.

Bob: Yeah. All right-y. Well, for the people that did miss your other show,I should say shame on them. But we won’t hold that against them. Can you tell everybody a little bit about yourself?

Meet Amber Turrill, marketing consultant

Amber: Sure. I am an independent marketing consultant, and I build funnels for people, including eCommerce. I do social media, pretty much everything digital marketing across the spectrum. I also do operations for an organization called White Coat Digital that builds super fancy custom funnels for people and does other marketing activities. That’s me.

Bob: Okay, very cool. Now we’re talking about social scheduling for online stores. I know this is kind of an open-ended question. But for people who are wondering, what are you talking about when you say ‘scheduling social...