Matthew Smith, Editor of Attain, casts a subjective eye over school marketing material aimed at prospective parents.

School marketing gimmicks

"The Attain guide to choosing an independent school for your child" is a new book which aims to shine a light on an otherwise bewildering market for the first-time parent. It debunks the myths and aims to empower parents to make the right choices. The book is narrated by Editor, Matthew Smith.

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School marketing gimmicks

School marketing gimmicks