Samantha Diamond joins me to talk about building Bird&Be from personal frustration, lived experience, and science. We get into PCOS, pregnancy loss, why so much of fertility care still feels stuck in the past, and how empowering people with better data can change everything about how they move through the journey.

00:00 – Intro

04:16 – What Is Bird & Bee and How Did It Start?

05:38 – A PCOS Diagnosis While Dating a Fertility Doctor

07:02 – Blending Western Medicine & Naturopathic Care

08:50 – Spotting a Gap in the Market for Reproductive Health

12:10 – What Was Actually on the Shelf Before Bird & Bee1

4:35 – Building Credibility Through Education First

16:39 – The Product Range: Tests & Supplements

17:03 – Reaching People in Reproductive Care Deserts

18:13 – Male Fertility Is a Feminist Issue

20:45 – The Number One Reason People Seek IVF in Canada

22:01 – How the At-Home Tests Actually Work

27:12 – Why You Need to Start Prenatals Before You Start Trying

28:26 – The New Three-in-One Collagen Product

32:40 – Breaking Down Perimenopause & What It Actually Means

37:43 – Why You Need to Be Lifting Heavy Weights

39:36 – How Sam Fills Her Cup: Workouts, Walking & Coaching

44:00 – Closing Thoughts & Why This Conversation Matters