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Research shows the words you use to describe a goal can make a dramatic difference in success or failure. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Science says superachievers don’t set avoidance goals.

Stories, tips, and advice on how employees, managers, and businesses are working smarter, all from Fast Company and all in less than five minutes each weekday.

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Science says superachievers don’t set avoidance goals.

Science says superachievers don’t set avoidance goals.