Scientific Advertising by Claude C. Hopkins

[Business & Career] {#168} #BriefAudioBook - 11 September 2020

Scientific Advertising

Scientific Advertising

Claude C. Hopkins

19 min read

overview

“Scientific Advertising” is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of “Scientific Advertising”, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including salesmanship, headlines, psychology, strategy, budgeting.

[Business & Career] {#168} #BriefAudioBook - 11 September 2020