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Scientific Advertising by Claude C. Hopkins: Foundational Lessons in Advertising From Over 100 Years Ago | #3
Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities as a "must-read" book.
In this episode, I break down the lessons we can learn from this book today as advertising & marketing professionals.
(00:00) Intro
(03:57) Advertising is Sales
(11:23) Psychology
(16:48) Information
(20:41) Strategy
(23:14) The Future of Advertising
(26:50) Summary
Read Scientific Advertising for free online: https://www.scientificadvertising.com/ScientificAdvertising.pdf
What did you think of this book? Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/
Marketing Meditations is hosted and produced by Jesse Harrison.
View all episodes
By Jesse HarrisonScientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities as a "must-read" book.
In this episode, I break down the lessons we can learn from this book today as advertising & marketing professionals.
(00:00) Intro
(03:57) Advertising is Sales
(11:23) Psychology
(16:48) Information
(20:41) Strategy
(23:14) The Future of Advertising
(26:50) Summary
Read Scientific Advertising for free online: https://www.scientificadvertising.com/ScientificAdvertising.pdf
What did you think of this book? Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/
Marketing Meditations is hosted and produced by Jesse Harrison.