<p>In <em>Scientific Advertising</em>, Claude C. Hopkins lays the groundwork for everything we now call direct response marketing. This episode distils the key principles behind measurable, effective, and ethical advertising.</p>

In Scientific Advertising, Claude C. Hopkins lays the groundwork for everything we now call direct response marketing. This episode distils the key principles behind measurable, effective, and ethical advertising.

Scientific Advertising – The Original Playbook for Persuasion

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes.
Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast.
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New episodes weekly.
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Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes. Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast. If you want clarity without the clutter, insight without the effort, this is your go-to listen. New episodes weekly. Just press play.

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Scientific Advertising – The Original Playbook for Persuasion

Scientific Advertising – The Original Playbook for Persuasion