The functional food space is booming, but many protein options on the shelf still rely on artificial ingredients, heavy sugars, or outdated branding. Liz Lane, Founder and CEO of Scoops, is changing that by unlocking an overlooked, high-performance ingredient: peanuts. Scoops uses a proprietary peanut protein isolate exclusive to the brand to deliver an impressive 27g of protein, 5g of fiber, and just 3g of sugar per serving—beating out the macros of every leading competitor without a single artificial ingredient.

In this episode, Liz shares how her background as the former Head of Operations at Magic Spoon and the first US operations hire at Huel prepared her to launch and scale a major retail brand. She discusses the operational grit required to secure exclusive ingredients, the strategy behind designing a high-protein brand tailored to today's female consumer, and the exact roadmap that landed Scoops on the shelves of Target nationwide.

Inside the Episode:

• Liz breaks down the operational lessons she brought from her foundational roles at powerhouse CPG brands like Magic Spoon and Huel.

• Why Scoops intentional branding and superior macro profile are shaking up a category historically dominated by hyper-masculine marketing.

• The logistics, operations, and cross-functional strategy behind preparing for a nationwide launch into Target.

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