The Beat with Ari Melber

Scooter Braun & Quality Control founders tell Ari Melber about new deal

02.10.2023 - By Ari Melber, MSNBCPlay

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Atlanta-based hip-hop label Quality Control has merged with South Korean music giant Hybe, led by Scooter Braun, in a massive $300 million deal. In an exclusive interview, MSNBC's Ari Melber is joined by Braun, Kevin “Coach K” Lee, and Pierre “P” Thomas, the executives behind the deal. Plus, a look back at Melber's interview with Lil Baby, who talks his signature "drawl," his approach to success, and the trap.

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