Calling DIBS

Scoping BI Challenges (Episode 1)


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Sasha Tregebov, Director of BIT Canada.

The Behavioural Insights Team (BIT) is the original “nudge unit” and Sasha Tregebov has overseen a number of BIT projects, from “What Works Cities” to the creation of BIT Canada. “Calling DIBS” couldn’t ask for a better first guest. To kick this series off, Sasha and I talk about about the value of BI and the challenges of problem discovery.

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Calling DIBSBy Kirstin Appelt