First impressions and customer experience matter to OEMs because the next dealership is only a phone call away for today’s ready-to-purchase tech-savvy customer. So what is the one score brands must pay attention to in order to identify gaps in the dealership sales process to increase profitability and quickest to revenue? Find out in this conversation with an Auto Retail Operator, a BDC Trainer, and an OEM Strategist as we discuss the CallSource's recent Inbound Phone Shopper Experience Study. View the original live stream on YouTube.