PEOPLE BEHIND THE BRANDS

Scotiabank’s John Rocco Shows How National Scale Can Help Local Business


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John Rocco has led a significant initiative to support small businesses during the COVID crisis. And while Scotiabank is one of the largest financial institutions in Canada, he learned through survey information that less than a quarter of small business owners believed that their banks were “very helpful” in terms of needed support.
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PEOPLE BEHIND THE BRANDSBy Deborah Malone