In this episode, Scott and Ryan explore creating a startup with the ingredients for success! Are you starting a business based only on your passion? Is there a market that will support your startup or business? The guys explore and discuss creating commodities for your business, being discoverable and whether you should consider entering into a busy space OR finding those white spaces to dominate a category! Scott shares his own experience with a startup that he started with his brother! Excited to bring you this episode!