On this episode of Pitch Lab, we cracked open a can of Donna’s Pickle Beer and an even better story with co-founder Scott Baird—a hospitality lifer whose career spans from world-renowned cocktail bars to roadside burger joints. Alongside his longtime collaborator Josh Jankovic, Scott has created a beer that’s turning heads, dividing palates, and somehow bringing everyone together over the polarizing power of pickles.

From a texted crayon sketch to nearly 10,000 cases shipped monthly, Donna’s Pickle Beer is more than a quirky idea—it’s a masterclass in authenticity, gut instinct, and brand storytelling.

Learn more about Donna's Pickle Beer campaign on Wefunder at:

Pitch Lab is produced and distributed by Merrick Studios and hosted by Merrick Chief Creative Officer, Tom Frank, and communications specialist, Jackie Hampton. Tune in to hear this thought-provoking brand discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts.