Scott Brinker, VP of Platform Ecosystem at Hubspot and Editor at chiefmartec, joins the show to break down what not to do with AI agents, and why the ever-expanding martech landscape is actually a win for marketers.

Scott and Sara also dig into the transition from siloed databases to more integrated data warehouses, the growing role of AI in enhancing customer service and content production, and the importance of maintaining human oversight.

Scott: 

“I understand the complex landscape is challenging to navigate but if you pull back the cover of the capitalistic engine that's at work, it is this incredible span of entrepreneurship that is focused on empowering marketers. That is a gift to marketing, not a problem.”

Links & Resources:

• Connect with Sara: linkedin.com/in/sara-faatz-b67213
• Connect with Scott: linkedin.com/in/sjbrinker
• Learn more about Progress: www.progress.com
• Check out chiefmartec: chiefmartec.com

Timestamps:
00:35 -     The Evolution of Data in MarTech
02:15 -    AI in Customer Service and Content Production
04:10 -    The Role of Humans in AI-Driven Marketing
06:00 -    SEO, AI Agents, and Content Validation
10:00 -  Marketing Technology Landscape Report

 

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