Thinking Caps | Scott Cunningham was founder of the IAB Innovation Tech Lab, President of Media Group Interactive and currently a brand safety expert.  We discuss the death of the cookie and the real need for both publishers and brands to ramp up their zero- and first-party acquisition strategies. Learn how this can reduce ad fraud and ensure a more efficient marketing landscape while providing you with deep personalization capabilities. 

Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.

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