Scott Desgrosseilliers – WickedReports.com

In February 2014. my friend Mark Murrell, tested Facebook advertising for his $2 million e-commerce business selling delicious fresh lobster from Maine. He paid four grand, got a lot of clicks, but made only on sale and lost his shirt!”

“I’m shocked he found even one person to buy from a random lobster guy out of the blue. Why not get them on your email list first and then close them after they’ve gotten to know you?”

Then Mark asked me, “But even if they bought from an email, how would I know if the Facebook ad worked or not?”

That one question spawned what is now Wicked Reports.