Scott Friedman is more than just a fitness coach. He emphasizes the importance of mindset to achieve great results. The mind is involved in setting and keeping good habits and lifestyle. Everyone wants to improve themselves and feel better. However, they are frozen by a number of things - fear of failure, fear of success, fear of judgment, not knowing what to do, unsure if what they are doing is working or a lack of results. Working with Scott, clients get to shift their mental habits and improve what they accomplish in the process.