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Scott Kauffman, President and COO of Blue Lithium
Meet a veteran of the traditional media and online world - Scott Kauffman. Famous for launching Entertainment Weekly, Scott leveraged that success to pioneer CompuServe, one of the first ISPs in the industry.
From there he helped sell AdKnowledge to CMGI and then spent time with eCoverage, CoreMetrics, MusicNow and Zinio before landing at Blue Lithium, which has recently made news by being acquired by Yahoo! Suz and Scott have a good laugh at what Kara Swisher called "the hyper-trendy data analytics sector." Scott describes the highs and lows of his various career stops and the key take-aways learned from the dot bomb.
Get insight into this former brand manager and media planner on the day that Yahoo! signs the acquisition papers with Blue Lithium. The excitement is palpable.
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By Susan BrattonMeet a veteran of the traditional media and online world - Scott Kauffman. Famous for launching Entertainment Weekly, Scott leveraged that success to pioneer CompuServe, one of the first ISPs in the industry.
From there he helped sell AdKnowledge to CMGI and then spent time with eCoverage, CoreMetrics, MusicNow and Zinio before landing at Blue Lithium, which has recently made news by being acquired by Yahoo! Suz and Scott have a good laugh at what Kara Swisher called "the hyper-trendy data analytics sector." Scott describes the highs and lows of his various career stops and the key take-aways learned from the dot bomb.
Get insight into this former brand manager and media planner on the day that Yahoo! signs the acquisition papers with Blue Lithium. The excitement is palpable.