Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Scott Martineau, co-founder of Keap, who talks about how lifecycle marketing evolved. He created a movement around an approach to marketing. It's his attempt to explain to small business owners common problems that they’ll face as they're trying to acquire new customers. Keap helps small business owners hone in on how to use lifecycle marketing in what they're doing. Small business owners have a really unique advantage to show up in the lifecycle relationship and deliver value to their prospective customers in advance of a sale. It’s about engaging your customers with educational content using three different systems. Tune in to find out what they are.

097—Scott Martineau—Lifecycle Marketing

Keap’s new podcast is back and better than ever! Join the hosts of Small Biz Buzz every week as they discuss what it takes to experience success in getting a small business off the ground. Starting a business can be daunting, but you don’t have to go it alone. Join Keap’s hosts and special guests for an open and real conversation about what it takes to achieve the business growth that will help your company gain a good reputation and establish a steady stream of customers. The show will feature experts that will share triumphs, failures, and lessons learned in their journey from struggling entrepreneurs to successful business owners. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world. Tune in every week wherever you listen to podcasts.

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Entrepreneurship

Jaspreet Singh, founder of Minority Mindset, joins Small Biz Buzz in the final episode of Season 2 of our Big Grit docuseries to talk about his journey to entrepreneurship. He's seen every part of entrepreneurship from being scammed by a marketing agency out of his entire budget for a product launch to hitting 1 million subscribers on YouTube. He shifted from taking the MCAT to closing on his first real estate investment in less than 24 hours. Jaspreet is a prime example of Big Grit and having what it takes to make anything possible. 

144—Big Grit: Jaspreet Singh

Justin Wise, founder of The Different Company, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about his journey to entrepreneurship. After teaching himself the basics of digital marketing while his family began to grow, Justin had a pivotal moment with a boss that changed everything. He ventured out on his own, built his first successful business, but found himself at another impasse. He asked himself the question: "what makes me different?" The answer led to The Different Company, and the life as an entrepreneur that he never imaged.

143—Big Grit: Justin Wise

Monica Kline, who is the founder of IDentity Brand, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about how she used technology to grow her business after numerous setbacks and challenges.  Monica experienced great losses throughout her journey to entrepreneurship, but she continued to bet on herself and her dream. She is the true definition of Big Grit. 

142—Big Grit: Monica Kline

We’ve got Jennifer Hudye of Conscious Copy & Co on the show this week and it was a stellar show for marketers, copywriters or anyone looking to boost their e-commerce game. Conscious Copy & Co helps entrepreneurs and business owners communicate their message through the power of copy in a way that gets people to take action.  “I started it about five years ago and really stumbled upon just this whole skill set of copywriting. I never grew up as a writer or considering myself a writer. Back in 2013, I was introduced to the online marketing world and my eyes were wide open just being like, ‘Oh my gosh. Okay. There's this whole world where I can start a business online from anywhere and get to serve so many more people’”. By building her copy chops Jennifer not only turned her college side-hustle into multiple six-figure revenue streams but she had outside companies clamoring for her expertise. “Some pretty big names started to reach out to me. People like Joe Polish and Dean Graziosi and Brendan Bouchard and Bulletproof Coffee, and it was just this new business, Conscious Copy, took off back in 2015.” Along the way Jennifer learned there’s much more to good copywriting than flowery language. “My dear friend, Lisa Sasevich has a quote, "Sell the destination, not the airplane." And I was selling that airplane. I was like, ‘In this program, you're going to get 85 PDFs and 46 videos that are an hour long.’” Plus Jennifer lets us in on her five C’s for writing copy that connects and converts.  The first one is…Capture attention. You’ll have to listen in for the other four.

141—Jennifer Hudye—Conscious Copy & Co.

On small biz buzz this week we’ve got the founder of article curation site thebrowser.com and author of Thinking Statistically, Uri Bram. “Every day we read hundreds of articles and select our favourite five for you to enjoy, so you'll always have interesting things to ponder and fascinating ideas to discuss at dinner.” - The Browser We’ll be discussing realistic timelines for “overnight success”, how happy subscribers are the most cost effective marketing agency, and how to tell when you’re using busy work to hide from your real responsibilities. “I always took pride that I answered every email, and I went over subscriber rater... It never ends. you clear your inbox and then you wake up in the morning and there's another. I think we're all traumatized.  A lot of the things I was doing, I enjoyed them because I had gotten good at them. But actually, it didn't need to be me doing them. It didn't really take expertise even. They were the simpler tasks. And I was procrastinating from the harder tasks by the simpler tasks. And what I really needed to do is hand off the simpler tasks.” - Uri Bram

097—Scott Martineau—Lifecycle Marketing

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