January 12, 2023

Scott Norton — Scaling, Selling & Investing in CPG Brands

45 minutes

Today's guest is Scott Norton, co-founder of Sir Kensington's. Scott is a consumer growth investor and backs early and growth stage consumer businesses across both physical products and digital services. He has invested in over 15 early and growth stage consumer companies, serving on the boards of MUD\WTR, Smallhold, and Firstleaf and investing in brands like Hero Cosmetics and Omsom whose founders we've had on the podcast previously.

Previously, Scott served as CEO, CMO, and co-founder of Sir Kensington's, best known for making condiments with character. At Sir Kensington’s, he helped raise over $20M from investors and guided it to a successful exit to Unilever in 2017. After the business tripled in sales post-acquisition he transitioned to an advisory role for the company at the end of 2020.

In this episode we discuss:

What great brand storytellers do differently

How Scott started Sir Kensington's

The key differences between food & beauty startups

% margins CPG brands should target

Product margin vs. gross margin vs. contribution margin

What Scott looks for as an investor

How food brands can get into grocery stores

What founders need to know about boards of directors

And more

For more information:

Scott's Twitter