The Startup Story

Scott Paul, founder of Wooly

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About this episode

This week’s featured founder is Scott Paul,, founder of Wooly. Wooly allows brands to see who their fans are, what their social reach is, and then reach out to them directly as potential brand ambassadors. It is a startup created to bring authenticity to the influencer marketspace; created by the guy who helped build the influencer marketspace to the heights that it has become today.

In this episode, you will hear how Scott’s mobile startup pivoted from what it was to become one that helped leverage social influencers. Later, he shares how that expertise played a key role in becoming part of a firm that Disney acquired because of the impact on the marketspace. I like hyperbole as much as the next hopeful entrepreneur, but this is 100% legit with zero overstatement.

Scott’s story will take us through his various startups. Like Scott, I hope you’ll hear how the dots all connect or rather how they started connecting from when he was a very young kid. This is Scott Paul’s startup story.

In this episode, you’ll hear
  • His childhood, being diagnosed with ADHD at a young age, and having an interest in how to make money, but having no knowledge of what being an entrepreneur actually was
  • His tenacity and perseverance as a teen, how he started selling products at 17 years old and how not too long after he was running an ecommerce store
  • Some of his lessons learned from the world of startup, like, “My first startup involved courage and execution, but I had the wrong idea.” Plus lessons about failing and learning from others who are successful
  • His experiences with startup exits, how they were life changing for him and allowed him to work on the next project
  • On becoming an angel investor and the kinds of projects he supports, plus some wisdom for those seeking to work with investors
  • Trying to get traction and eyes on a mobile app in 2012, paying a fashion Instagrammer to help promote the app and what happened next!
  • The beginnings of Wooly, what they do, and how they help brands find their true influencers

    • “After 10 years of having ideas and seeing someone else bring them to market, I got tired of ‘dabbling’ and jumped all in.” – Scott Paul, Wooly

    Resources from this episode

    Wooly: https://www.wooly.com/

    Scott Paul on LinkedIn: https://www.linkedin.com/in/scottpaul2/
    The Startup Story on Instagram: https://www.instagram.com/thestartupstory/

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    EPISODE CREDITS

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

    He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

    Contact him today at https://emeraldcitypro.com/startupstory

    Special Guest: Scott Paul.

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    The Startup StoryBy James McKinney