No matter what industry you’re in, the one thing that can set you apart from your competitors is excellent customer experience, says Scott Craig Porter, founder, and CEO of San Diablo Churros.

To call Scott’s career eclectic would be an understatement. He’s worked in PR and as a nursing home administrator, founded a subscription airline, and now he’s selling churros. But his focus has always been making customers and staff happy and eager for more.

In this episode, Scott explains why it’s always a good time to motivate your staff with a shared mission, what customers really want from companies, and why making people happy is also good for business.