Scott Rafer has a rich history of being the CEO of cutting edge companies. From WiFinder to Fresher to Feedster to MyBlogLog to Mashery to his latest endeavor, Lookery, Scott has been involved with "what's hot now." Lookery-for-the-Web super-targets ads based on three pieces of self-reported data from social networks, dating and ecommerce sites and ISP's: age, sex and location to create a new way to revaluecommoditizedinventory. Scott believes in "un-sexy business" as being the most valuable and thinks he can trump the BT and other ad networks who rely on imputed data for ad targeting. David Cancel, Scott's co-founder at Lookery is a big burley dude yet he and Scott have a hot pink logo and their company names' rhyme. Find out how Scott manages his his masculinity around this. On the flip side, as a "fairly good economist" - Scott is most adept at packaging technology in ways it can be monetized.

Scott gives advice to website owners about a way to instantly create social networking capabilities to keep up with the SN world. Then learn more about what's happening in the start-up world in Berlin, Amsterdam and Helsinki and Scott's viewpoint on the difference between Silicon Valley and Europreneurs. Find out which ad networks Scott thinks are the "sleepers" including Pheedo, Azoogle and Oridian in Israel. Finally, hear Scott's belief that the Silicon Valley runs in 8-11 year cycles and his hear his predictionthat the market cycle will end by March 2008. What can you do to prepare? Listen and find out.