Pixelated Path

Scott Runkel: From Boutique Design to IBM – A Creative Transformation


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In this episode, we delve into Scott's transformative career transition from a small design studio to a global leadership role at IBM. Scott shares his experiences and insights on creative evolution, the importance of empathy in leadership, and taking risks in his design career. From working on digital transformations in various industries such as mining, retail, and finance, to forming impactful relationships and managing large teams, Scott's journey offers valuable lessons for both new and seasoned designers. Tune in for a story filled with inspiration and practical advice, and don't forget to subscribe for more insightful conversations.

00:00 Introduction: From Boutique Design to IBM
01:02 Early Inspirations and Shift to Design
02:08 College Years: Exploring Different Mediums
04:20 First Steps into the Professional World
06:12 Joining IBM: A Controversial Move
08:59 Adapting to Corporate Culture
13:04 Leadership and Empathy in Design
21:02 Navigating Layoffs and Career Transitions
26:57 Creating a Culture of Empathy
28:25 Using Design Methods Beyond UI
30:12 Measuring Empathy in Organizations
32:02 Navigating Career Changes
34:35 Unexpected Opportunities in Mining
37:05 Cross-Industry Design Experience
44:05 The Intersection of Design and Product Management
51:51 Advice for Aspiring Designers
54:25 Conclusion and Final Thoughts

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Pixelated PathBy Chris Abad