Scott Scharf, of eCommerce-focused bookkeeping service Catching Clouds, has seen too many entrepreneurs with no idea how to track the success or impending failure of their business. It’s all about monitoring the right metrics and numbers – and then being able to figure out when and how to take action.

What’s the issue? At the core, many eCommerce businesses have ineffective bookkeeping and accounting. It’s seen as too complicated or too much of an expense to get the right software and service provider.

But without it you’ll never be able to make timely decisions. Scott shares his accounting tips and tricks, including…

• How to tell if your bookkeeping is up to par in three steps
• The key way bookkeeping is different than accounting
• The first financial report you should look at
• Ways to leverage real-time financial information
• And more