In this episode, host Stephen Bunker speaks with Scott, co-founder and CEO of Bliss Divorce, about how AI is transforming the divorce process by reducing conflict, cost, and complexity. The conversation explores the challenges of bringing an innovative, high-trust product to market and the lessons learned in bridging technology with deeply human experiences.

What You’ll Learn

• Why the biggest problem in divorce isn’t paperwork, but getting two people to reach agreement under emotional stress
• How algorithmic AI can effectively find fair middle ground in high-stakes negotiations like asset division and custody
• The importance of product-market fit validation, and why strong demand doesn’t guarantee conversion
• How consumer psychology and trust barriers can slow adoption of disruptive solutions, especially in sensitive industries
• The key differences between corporate marketing and startup marketing, and why expertise doesn’t always transfer
• Why reducing emotional conflict can be a stronger value proposition than saving time or money
• How generative AI enhances user experience through guided support, while requiring careful guardrails in regulated spaces
• The role of humility and adaptability in building a startup, especially when entering unfamiliar territory

This conversation highlights how innovation in traditionally rigid industries requires not just strong technology, but a deep understanding of human behavior, trust, and decision-making. Scott’s journey underscores that even with a highly effective solution, success depends on aligning product, messaging, and user psychology, especially when the stakes are both financial and emotional.

To learn more about Scott and their work, visit blissdivorce.com.