Scott Sonenshein, Professor of Management at Rice University and bestselling author of Stretch: Unlock the Power of Less – And Achieve More Than You Ever Imagined joins Prentice Howe to dispel the mindset that more resources equals more success. He emphasizes the importance of risk-taking to avoid defaulting to traditional methods. Scott explains why he believes that by doing more with what you already have, Challenger Brands can avoid “chasing” and begin “stretching."