In this week's episode - recorded at the excellent Unbounce CTAConf in Vancouver - Travis and Stewart interview Scott Stratten, the man behind "unmarketing." Scott reveals some of his greatest engagement tips and tells us how A.I. will affect the marketer's life.

Speaking of A.I., in the news this week, we debate whether artificial intelligence is no longer an option for retail as proposed in an article by Japjit Julsi of eBay. We also take a look at the Gartner Hype Cycle for emerging technologies and some cool VR startups that are changing how we buy things online. Oh, and Travis makes up more words that don't exist in any language.