Data Perspectives

Scott Taylor on the Value of Data Storytelling for Better Data Management

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Season 1 | Episode 3| Quarter 3, 2022

Scott Taylor on the value of Data Storytelling for Better Data Management

Episode summary:

In this episode, the host Nupur Gandhi is joined by the witty and the talented storyteller, Scott Taylor also touted as the Data Whisperer. He captivates you with valid analogies and funny witticisms' as he shares his career journey as a corporate professional in Nielsen and Dun & Bradstreet. He candidly shares his experiences, mistakes, challenges and learnings that have helped pave the way for him as a content creator and ultimately to being a solopreneur as a 'Data Whisperer'. You do not want to miss his practical tips and tricks spilled all over the podcast, on Data Storytellying, engaging the audience and garnering support from senior management.

Key Takeaways:

  • If you break Storytellying into three parts, there's the data part, there's the story part, which is how you put that narrative together and there's a telling part. How do you present it? Think about: Are you capturing people's attention? Do they care? And really focus on the message that we're trying to deliver.
  • One personal favorite technique used as a part of storytelling is to is how few words can I use? Reflect on Truth before meaning and find the truth in the data, before sharing the meaning.
  • Tips on securing support of higher management: You got to be ready to present in a compelling way. Your first couple of minutes are the most important. Better understand your business and you better know what your executives are already talking about.
  • If you plan to talk about a data program, you have to show why that work will enable the strategic intention of the enterprise. Where is your company going and why does data help you get there?
  • Be okay to demonstrate courageous leadership, if you believe strongly about a topic, even if your thought is not conventional or popular one.
  • Golden rule of data, is do unto your data as you would have it do unto you.
  • Always remember if you have an initiative, no matter what it is, that's based on technology, hardware, software, data. If you have data, you need data management. Data Management is macro trend, agnostic.
  • Don't talk about what you will deliver. Deliver it and then showcase the results. A lot of it is the positioning, a lot of it's in how we articulate it, which is part of what storytelling is all about.
  • Leverage 1  min with a CEO: Start with some of the big things that are already on their mind. Have that in your head. Be fluent in what your business is trying to do. And if you're looking for where those initiatives are, what the vision of your company is, look at your own annual report or your own company strategy statement. Also be ready for a yes and when you get the yes, move on.
  • Learn your business as a data leader and you will find opportunities and potentially funding.

    • More about the guest, Scott Taylor:

    • Scott Taylor, more popularly known as The Data Whisperer, has helped countless companies by enlightening business executives to the strategic value of proper data management. He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal Consultant for MetaMeta Consulting he helps Enterprises and Tech Brands tell their data story.




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      Data PerspectivesBy DAMA New England