In this episode, Seth and Chris talk with Scott Taylor, the "Data Whisperer" about telling stories about data management.

Highlights:
2:00 Data Whisperer origin story
9:30 Translating complex dry material into a story that resonates
11:30 Why master data is the most important data and how to help execs understand it
18:15 Bad data + AI = AS (Artificial Stupidity)
22:30 Every system demos perfectly
26:25 Don't say "data quality"
27:30 Definition of digital transformation
32:00 Ugly babies and the reality of bad data
38:30 About the book, "Telling Your Data Story" 99% buzzword free (coupon code in show notes)
47:00 Data management is macro trend agnostic
49:00 What's next - more puppets and dad jokes
52:00 Influencing the next generation of data managers

Links:

• LinkedIn Profile
  https://www.linkedin.com/in/scottmztaylor/
• Website
  www.MetaMetaConsulting.com
• BOOK
  Telling Your Data Story  - Data Storytelling for Data Management
  20% off with code: DATAWHISPERER (publisher site only)
  https://technicspub.com/data-storytelling/
• Top Content
  Too Much Tech Talk?  (A puppet service announcement)
  The Little Red Data Hen - A Cautionary Tale
  Connecting Data Management to the Essence of Your Business
  Data Has Got to Move to Have Value
  The Super Hero Adventures of **Master Data**
  Scott Taylor - The Data Whisperer YouTube Channel

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