ποΈπ¦πΊ **eCommerce Australia Podcast, Episode 31: Behind the Success of Scratch Pet Food with Co-Founder Mike Halligan** πΎπΌπ― *Key Takeaways:*1. πβπ¦Ί Mike Halligan's journey in founding Scratch Pet Food, a 100% subscription-based eCommerce business.2. π‘ Insights into how Scratch Pet Food started from scratch and successfully scaled up. π3. ποΈ The unique business model of Scratch Pet Food: why they chose to go 100% subscription-based. β°π³4. πΈοΈ Changes in SEO strategies over the years and Scratch Pe...